GYMSHARK: ENERGY

In this live project with Gymshark I designed a concept store that would be situated in Westfield Stratford, London. Our brief from the client was to ensure the space appealed to Gymshark's target audience, while functioning aesthetically and practically in alignment with their company ethos and existing branding.

The inspiration for my concept was derived from the idea of energy and movement. Through the application of unique geometric and repetitive elements, vibrant colours, and engaging lighting, I was able to deliver a dynamic interior while staying true to Gymshark's vision.